Maruti Brandbook

OUR STORY

Maruti

We don’t just focus on women’s shoes, we’re obsessed with shoes! .

Every season we develop different styles, from sneakers to boots to sandals, we do it all. With each piece of quality footwear, we use the best materials and apply great prints with a clean design. Making sure that each woman can compliment her own style with the diverse products of the Maruti collection.

enjoy!

Ready for you to

WHO ARE WE

We’re designers, we’re lovers of fashion, we strive to create the best product and experience. All while keeping an eye on the latest trends and fashion, to ensure you always get the best. We’ve pushed the envelope with our iconic “touch of animal”, integrating its design from all-over prints to the smallest detail. Ensuring playful and feminine features with every pair we make. This obsession of ours is not only visible but can be felt when you step in a pair of Maruti shoes. We don’t compromise, we take the time and attention to create a perfect fit for every shoe.

As mentioned before, we strive for the best! Which means we also need to set an example. That’s why we value corporate responsibilities and handle materials in a responsible manner, ensuring nothing goes to waste.

Our products are created with love in the South of the Netherlands, but they can be seen and found throughout Europe.

“ We empower women around the globe, one pair of shoes at a time ”

MISSION & VISION

Mission

Vision

Maruti’s “Why”, our mission is to make people feel good and looking good makes you feel good! Everyone recognizes the feeling of putting on a pair of great shoes and feeling like you can take on the world!

Great design is simple when you first see it but coming up with a simple design is a lost art form. Maruti was made with the vision to create a great product, both in quality and design. A product that is accessible to everyone.

In the essence, that’s what Maruti does and why it matters. Because what could be better than putting a smile on people’s faces and giving them confidence!

It’s the vision of giving everyone the opportunity to look and feel great through the means of a clean, accessible and quality product!

Everyone deserves to look great and by looking great:

Feeling great!

Accessible

VALUES

A Maruti shoe is for everyone! It’s our mission to make everyone feel great

about themselves which is why we keep our prices affordable and accessible

for everyone. We don’t believe in people’s differences and excluding people.

Instead, we create an accessible and inclusive product which fits perfectly with

women all around the globe.

Upbeat

Maruti is a brand that puts a smile on your face! Our designs will make you

euphoric, our tone-of-voice is cheerful and we maintain a photography style

which inspires. But the most important thing is our product, a new pair of shoes

will make anyone happy. From consumer’s reactions to our content, we strive for

a smile by offering a fun and upbeat experience.

Contemperary

Our designs are clean yet modern, we keep our social feed simple but neat and

we communicate in a fresh way. Maruti is a contemporary brand from its design

to its communication.

Passion

Everything we do at Maruti, we do with passion! From creating a new design to

choosing materials to helping people find the perfect Maruti shoe. We believe

everything you do, needs to be done with a sense of passion.

BRAND PROMISE

Brand promise There is a time and a place for the right pair of shoes! And with a Maruti shoe you never have to worry about looking good. Whether you’re going out in town, on the road or at work; a Maruti shoe takes away the worries, fits every occasion and matches every look. This brings us to our brand promise, where we as a brand make a promise, or even better: a pact! As to what our dear customers can expect from our brand and our products. .

“Empowering women throughout the world by supporting them in every step of life’s journey.”

BRAND PROMISE

“Empowering women throughout the world by supporting them in every step of life’s journey.”

SLOGAN

Slogan

We encourage women to look their best and feel great. To

not worry about what to wear because wearing a Maruti

shoe will always result in a great look, no matter with what

you match it. By doing so, we encourage our fans to focus

on what matters to them, to do what they love. From

mothers who want to spend time with their kids, to women

meeting their friends in the city, Maruti wants you to get the

most out of every experience!

“Love what you do” but do it in a

Maruti shoe!

PERSONA

Who is she?

Who is this we’re chasing? Who is this consumer of ours, who is she? wonderwoman

An audience ranging from 25 to 45 years, with a

sense of style, yes, they are millennials! They go

with the times and are in the stage of their life

where they are starting careers and families.

They can adopt to technology if needed and

are social creatures which is why they value

connections. Spending their time enjoying

activities with loved ones which emphasizes

their love for social connections.

TARGET GROUP

Meet Lisa is a 34 your old millennial who is a working woman and mother. She is socially active both online through Social Media and offline. She values going out and doing social activities but also loves to have some time for herself. She has Facebook but will spend most online time on Pinterest and Instagram, where she draws her inspiration. And being the millennial that she is, she buys her products online and offline, where she values a pleasant shopping experience. L isa!

MARUTISHOES MARUTIFOOTWEAR

WWW.MARUTIFOOTWEAR.COM

LOGO

LOGO

Logo variations

In order to create a distinctive and

recognizable brand, it’s key to

maintain our logo guidelines. This

MARUTIFOOTWEAR.COM

ensures a consistent look and feel to

every piece of content we make.

COLORS

Color pallet

Brand Colors

Our brand colors range from classic

colors to more natural tones. Our choice

of colors will go with everything, their

Snow white

clean design will turn heads but will never

#1D1E22 Shadow grey

True Ivory

Burly wood

#ECECEC

#DAD2C8

#FFFFF

overdo it.

.

Season Color

For every season there is a look and with

every look, comes a distinctive color. This

season a vivid and lush “Mandarin Pearl”

Mandarin Pearl

color is the hot topic.

#CF5200

TYPOGRAPHY

Love what you do

Love what you do

Consistent usage of the right fonts is key

in recognition of the Maruti brand. We’ve

deliberately chosen for “Century Gothic Pro”

as it is modern yet sophisticated. And when we

choose to add an extra touch, the font “Wild

Spirit” adds something magical to any piece of

content.

Body text Century Gothic pro Regular

Headlines Century Gothic Pro Bold

Extra Wild Spirit Regular

A B C D E F G H I J K L M N O P Q R S T U V X X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

ABCDEFGHIJKLMNOPQRSTUVXXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVXXYZ abcdefghijklmnopqrstuvwxyz

TONE OF VOICE

Tone of voice

Personality of Maruti

Our tone of voice is cheerful and professional, we talk as

if you are a friend. We keep things light and simple. In that

way, everyone can connect to Maruti, whether it’s in an

ad or a product description.

Spontaneous, high energy

Accesible to all

Modern or high tec

Fun

Estabilished

PRINT

An iconic look which has become a signature of Maruti. Our “Touch Of Animal” print

can be found throughout our range and is spotted in multiple products. From bold

all-over prints, to small intricate details, this print has set the tone and became an

instant classic.

Touch of animal

PRINT

Single A single usage of our dotted “touch of Animal” can be used throughout multiple designs. This allows for a playful touch which gives a distinctive Maruti look.

Double When using the double print of our “Touch of Animal” print, freedom of placement is allowed to get the most out of every design. Balance is key here so we try to use the dots on both sides to ensure a well balanced look which pleases the eye.

Tint An all-over pattern which can be used to create a visually astonishing effect. It is important to maintain balance here by keeping enough space between the usage of the dots.

SOCIAL MEDIA

Social media

Social Media is key in communicating with our

audience and acts as a communication tool but also

as a place of inspiration and conversion. We strive to

create a clean look where two thirds of the focus is

on our product and one third is styling inspiration for

our target audience.

SOCIAL MEDIA ADS

INFLUENCERS

Influencers

In an online world, influencers and content

creators are our allies to gain brand awareness.

It’s through these people, our ambassadors,

that we spread our brand and also gain

content.

We look for women who fit our brand and who

live up to our Brand Values; accessible, upbeat,

contemporary, passionate. They fit our brand

and live a lifestyle which our fans can relate to.

From big names with a huge reach to micro

influencers who have a targeted niche, the key

is their match with the Maruti brand.

pinterest

COMMUNICATION

tiktok

web

Platforms Communication

instagram

mail

facebook

COMMUNICATION

Main focus on products, secondary focus on lifestyle Clean photography Involve Influencers for reach and content

Conversion Driven Clean design combined with a pleasant User Experience Don’t overcomplicate, simplicity leads to better conversion Consumer reviews, let your fans speak Optimize SEO through thought leaderships in blogs

Main focus on products, secondary focus on lifestyle Clean photography More ROI focused, your gateway for social adds through Meta Business Suit

Clean photography to fit the medium Brand colors to stand out in the feed Social meets Conversion Inspire! It’s what Pinterest is for

Product video’s DIY: don’t overdo it on production value Unboxing video’s Show how easily Maruti matches with everything 15 seconds of snackable content Focus on the “youngest” part of target audience

Inspire: e-mail to give inspiration towards consumers Push: Conversion driven with a clear CTA Category: categorize products based on types and create recognition Cialdini: write persuasive and create a sense of urgency which moves people

Photography

PHOTOGRAPHY

We always strive for great photography which is sophisticated but which reflects on

the cozy lifestyle that comes with the brand. Not only are the collection and the brand

the center piece but also individual items need to be showcased in our photography.

The photo direction in which we shoot is comfortable and fresh. Fun can be

added from time to time

Bright colors combined with grey colors, geometric lines and shapes attribute to a

classic Maruti picture. Combine this with a down-to-earth look and you create an

image which a diversity of women can relate to.

When we are shooting on set, we make sure to create a balanced shoot, showing

the very best of the collection. It’s important to shoot a mix of the bestsellers and

the season fashion items of the collection. To highlight not only our newest models

but also our in season products and their accompanied colors. Every picture is

made in color and is an accurate depiction of the product we want to showcase.

Image should not be Mask images, stock imagery, illustrations or montages, pixelated and/or black

and white.

MARUTISHOES MARUTIFOOTWEAR

WWW.MARUTIFOOTWEAR.COM

B2B PLATFORM

B2B platform

We want to make each Maruti experience

better, for everyone including our partners!

Which is why we focus on our partner stores

and invest a lot of time in our dealer portal.

Through this dealer portal, our dealer network has

access to our complete range of Maruti products.

This 24/7 portal makes business as easy as

possible and even offers the option to get all your

marketing materials in a split second. No need to

overcomplicate things, we’d rather make it easy!

SILVER SHOE

Winner of...

Maruti has been awarded with the “ANWR Silver Shoe”, an award which

is a testimony to our craft. This award is being presented to a brand

which accomplished a great performance in a short amount of time.

Think of indicators such as; reliable deliveries, good sales numbers,

marketing support and great aftersales! All of this combined is the

objective for winning the Silver Shoe and resulted in Maruti taking home

the trophy.

So you see, we don’t just focus on every little detail when it comes

down to our product but Maruti also focusses on every little detail in

the customer journey! From the moment you place your order, to that

special moment you unbox and wear your pair of Maruti shoes.

THE TEAM

Jannis Simmes Sales Germany

Jeroen Bennink Sales International

Jennie Vaessen Sales Netherlands

Ellen Smet Sales Belux

Say HI to our MARUTI

. Team

FASHION

Coco Kling Design & Brand manager

Maud Claessens Design

Rosanne van de Ven Product & Purchase

Level One Agency Sales UK & Ireland

Angela van Lindt Marketing

Audrey Houben Customer Service

Jorn Tullemans Finance

Ralph Verheijen Logistics

1996 The Bos Group start with developing and distributing Australian

Esthablished in 1934, in Weert, Netherlands, by entrepreneur P.J.M. Bos, The Bos Group started out a a small, family-run business.

1980 The Bos Group enters the sport market with Kesbo Sport BV

HISOTRY BOS GROUP

2007 The Bos Group start with the distribution and development of Maruti Footwear

1982 The Bos Group starts with the distribution of Babolat

1973 Opening of the building materials

2022

1934

1965 The founding of the bricks factory

1992 The Bos Group start with the distribution of Brooks

1958 The founding of the clay pipes factory

1981 Founding of the Golfcourse Crossmoor Weert The Bos Group starts with the distribution of Australian sportswear

2015 The Bosgroup start with webshop Van Dalen

2000 The Bosgroup

got the license of Converse Benelux, Germany, Austria, Switzerland and Italy

HOMPAGE marutifootwear.com

EMAIL ADDRESS info@marutifootwear.com

PHONE NUMBER +31 (0)4955851086