Maruti Brandbook

TONE OF VOICE

Tone of voice

Personality of Maruti

Our tone of voice is cheerful and professional, we talk as

if you are a friend. We keep things light and simple. In that

way, everyone can connect to Maruti, whether it’s in an

ad or a product description.

Spontaneous, high energy

Accesible to all

Modern or high tec

Fun

Estabilished