Maruti Brandbook

COMMUNICATION

Main focus on products, secondary focus on lifestyle Clean photography Involve Influencers for reach and content

Conversion Driven Clean design combined with a pleasant User Experience Don’t overcomplicate, simplicity leads to better conversion Consumer reviews, let your fans speak Optimize SEO through thought leaderships in blogs

Main focus on products, secondary focus on lifestyle Clean photography More ROI focused, your gateway for social adds through Meta Business Suit

Clean photography to fit the medium Brand colors to stand out in the feed Social meets Conversion Inspire! It’s what Pinterest is for

Product video’s DIY: don’t overdo it on production value Unboxing video’s Show how easily Maruti matches with everything 15 seconds of snackable content Focus on the “youngest” part of target audience

Inspire: e-mail to give inspiration towards consumers Push: Conversion driven with a clear CTA Category: categorize products based on types and create recognition Cialdini: write persuasive and create a sense of urgency which moves people