Maruti Brandbook

PERSONA

Who is she?

Who is this we’re chasing? Who is this consumer of ours, who is she? wonderwoman

An audience ranging from 25 to 45 years, with a

sense of style, yes, they are millennials! They go

with the times and are in the stage of their life

where they are starting careers and families.

They can adopt to technology if needed and

are social creatures which is why they value

connections. Spending their time enjoying

activities with loved ones which emphasizes

their love for social connections.